How We Audit Web Performance

Our Audit Methodology

We analyze landing pages using the same performance metrics and quality signals that Google uses to calculate Ad Rank and Quality Score. Our audits focus on measurable improvements to Core Web Vitals, conversion paths, tracking accuracy, and user experience—factors that directly impact your CPC and conversion rates.

What We Audit

Core Web Vitals & Performance: We measure the speed and stability metrics that Google rewards with better Quality Scores and lower CPCs.

• Largest Contentful Paint (LCP) — how fast your main content loads
• Cumulative Layout Shift (CLS) — visual stability during page load
• First Input Delay (FID) / Interaction to Next Paint (INP) — responsiveness to user actions
• Time to First Byte (TTFB) — server response speed
• Total Blocking Time (TBT) — how long the page is unresponsive

Landing Page Experience: We identify UX issues that increase bounce rates and waste ad spend, even when traffic quality is good.

• Mobile usability and responsive design
• Form accessibility and conversion friction
• Trust signals and credibility elements
• Message match between ad copy and landing page content
• Call-to-action clarity and prominence

Tracking & Analytics: We verify that you're accurately measuring what matters and not making decisions based on incomplete data.

• Google Ads conversion tracking setup and accuracy
• Google Analytics 4 configuration and event tracking
• Cross-domain tracking for multi-step funnels
• Attribution model alignment with business goals

Technical SEO & Indexability: We check for technical issues that can prevent Google from crawling, rendering, or ranking your pages properly.

• Mobile-first indexing compatibility
• Structured data implementation (Schema.org)
• Canonical tags and duplicate content issues
• XML sitemap accuracy and robots.txt configuration
• HTTPS implementation and security headers

How We Deliver Insights

Every audit includes a prioritized roadmap showing what to fix first, why it impacts your CPC and conversions, and what can wait. You'll receive:

• A comprehensive PDF report with before/after comparisons
• Lighthouse performance scores and Core Web Vitals metrics
• Annotated screenshots highlighting specific issues
• Priority-ranked recommendations (high/medium/low impact)
• A 20-minute expert walkthrough call to review findings
• Access to retest your site after implementing fixes

Why Our Audits Are Independent

We are an independent web performance consultancy. We do not sell implementation services, hosting, or software—our only goal is to give you accurate, actionable insights. Our audits are based on documented Google guidelines, industry best practices, and real-world testing using the same tools Google uses (Lighthouse, PageSpeed Insights, Chrome User Experience Report).

Tools & Standards We Use

• Google Lighthouse: Official Google tool for measuring performance, accessibility, SEO, and best practices
• Chrome DevTools: Network waterfall analysis, JavaScript profiling, and render-blocking resource identification
• PageSpeed Insights: Real-world field data from Chrome User Experience Report (CrUX)
• Google Tag Assistant: Verification of Google Ads and Analytics tracking implementation
• Schema Markup Validator: Structured data testing for rich results eligibility
• Mobile-Friendly Test: Google's mobile usability assessment
• WebPageTest: Advanced performance testing with filmstrip view and detailed metrics