Google Ads Is Rigged Against Weak Websites
Google Ads is not a level playing field. It never was.
For the same keyword and the same bid, Google will charge less to the advertiser with the cleanest, fastest, most trustworthy landing page — and penalize the rest with higher CPCs.
If your site fails Google's quality standards, you don't compete on budget. You compete at a disadvantage — one that silently destroys profitability. This audit exists to expose that gap and show exactly what to fix.
What You Get From This Audit
Why your Google Ads traffic costs more and converts less than it should
Identify landing page performance, UX, and trust gaps that increase CPC, reduce Quality Score, and waste clicks — even with good traffic.
Where your landing page fails Google's Ads quality expectations
See which quality signals Google penalizes for the same keyword and bid — and where competitors gain a pricing advantage.
A prioritized roadmap — reviewed with an expert
Decision-ready guidance showing what to fix first, why it impacts CPC and conversions, and what can wait — plus a short expert walkthrough call after delivery. No implementation included.
Why Most Sites Still Don't Convert (After Getting Traffic)
Most advertisers already know something is wrong — but not what, where, or what to fix first.
- Small performance issues quietly raise CPC and increase bounce rate (especially on mobile).
- Misaligned intent between Ads and the landing page wastes traffic — even with good keywords.
- Weak trust signals and incomplete tracking lead to bad decisions and false optimizations.
- This audit exists to pinpoint these issues precisely — before you waste time or money fixing the wrong things.