About Our Performance Audit Service

Our Mission

We provide independent website performance audits designed to help businesses relying on SEO and Google Ads identify what is blocking results and prioritize improvements with the highest business impact.

Our audits focus on Core Web Vitals, conversion efficiency, trust signals, and measurement accuracy. We analyze real production sites using consistent evaluation criteria—not generic recommendations or automated reports.

This is a strategic audit service delivering recommendations only. Implementation is handled by your internal team or agency of choice. We maintain full independence and no affiliation with development or implementation services.

What We Analyze

Each audit is conducted on a real production site and follows a consistent methodology designed to surface the highest-impact issues affecting performance, conversion, and acquisition efficiency.

• Core Web Vitals: LCP, INP, and CLS assessment with real-world signals. We identify what is blocking performance and prioritize fixes by business impact.
• Conversion review: Landing page clarity, message-intent alignment, CTA friction, form usability, and mobile experience evaluation.
• Trust & credibility: Evaluation of trust signals, social proof placement, credibility factors, and perception gaps that may be affecting conversion.
• Measurement accuracy: Tracking setup verification (GA4, Ads tags, consent implementation) to ensure decisions are based on reliable data.
• Traffic context adaptation: The audit adapts to your main acquisition channel (SEO, Google Ads, or both) to focus on what matters most for your situation.

Who We Are

This service is operated by Ghoualmi Conseil Inc., a Canadian consulting company based in Quebec.

Our background includes website performance optimization and Core Web Vitals analysis, SEO and Google Ads acquisition strategy, conversion rate optimization and user experience assessment, and analytics implementation and measurement accuracy verification.

We focus on decision-level accountability. Our audits are designed for business owners and decision makers who need to understand what to fix first, why it matters from a business perspective, and how it can be executed by their team.

Our Audit Process

Each audit follows a consistent 4-step process:

Independence & Transparency

We maintain full independence from implementation services. Our audit recommendations are based purely on what will improve results for your business—not what services we can sell or which agencies we partner with.

Fixed-price strategic audit only: We provide recommendations and a prioritized roadmap. Implementation is handled by your internal team or agency of choice. We have no affiliation with development agencies, no referral agreements, and no financial interest in who executes the work.

This ensures our recommendations are optimized for your business outcomes—not for creating additional service revenue. We are accountable only for the quality and clarity of our audit recommendations.

Why Trust Our Audits

• Real production sites: Every audit is conducted on a live website using real-world data—not generic templates or automated reports.
• Consistent methodology: All audits follow the same evaluation framework focused on Core Web Vitals, conversion, trust, and measurement accuracy.
• Prioritized roadmap: Recommendations are ordered by business impact—what to fix first, why it matters, and how to execute it.
• Traffic context adaptation: The audit adapts to your main acquisition channel (SEO, Google Ads, or both) to focus on what matters most.
• Clear scope and accountability: We are accountable for the quality of recommendations, not for implementation outcomes. Execution is your responsibility.

Our Values

Clarity over complexity. We believe business owners deserve clear, actionable recommendations—not jargon-filled reports that require a technical team to interpret. Our audits are written for decision makers.

Honest assessment over upselling. We provide strategic recommendations only. We don't upsell implementation services, ongoing management, or additional consulting packages. Our value is in the clarity and accuracy of our analysis.

Business impact over technical perfection. Our recommendations are prioritized by what will move the needle for your business—not what is technically impressive or trending. We focus on what matters for traffic efficiency and acquisition costs.

Contact Us

Have questions about our audit service or want to assess if it's a good fit for your situation?

Email us at contact@yoursite.com or visit our Contact page.

We respond to all relevant inquiries within 1-2 business days.